Thoughtful entries on style, sustainability and the fashion industry; we care about this stuff and think you should too
An Open Letter to Creatives: Why a Digital Wardrobe IS For You, Too!
When I talk to folks about the idea of a digital wardrobe, I’ll almost always get one of two responses.
The first type of person immediately gets it and is EXCITED. They are more of an analytical, left-brain thinker by nature and they see right away how a digital wardrobe would scratch their insatiable itch for organization and unlock a treasure trove of personalized data to help optimize their closet. They’re in.
The second comes from someone who typically considers themselves more of a creative. They’re curious…but, that emotion lies underneath a thin layer of distaste. Let’s call it an ick.
How A Digital Wardrobe Changed My Life
This September officially marks 5 years since I started using a digital wardrobe.
As I was reflecting on this milestone, I came to a realization. After managing my wardrobe this way for so long, I struggle to remember what it was even like to get dressed without it!
I figured that was worth pausing on. What are the things that I do on Indyx that have changed my (fashion) life for the better?
Why We’re Launching Indyx Insider
Today, we are introducing Indyx Insider, a membership that gives you exclusive access to premium app features, our private community, and discounts on Indyx services.
Nothing speaks louder about what a company stands for than how it chooses to make its money.
With Insider, we are choosing to stake our bet as a user-supported platform so that we can always prioritize building the best experience that is hyper-focused on what you already own. This wasn't a simple choice, and I want to share why we decided to pave our own path.
FAQs: Our Styling Services
Your closet (whether IRL or digital) can be a lonely place, so inviting in an expert to share knowledge and show you new possibilities might be just the unlock you need to finally feel creative and empowered in getting dressed.
Let’s answer your most frequently-asked-questions about how our styling services work.
What We’ve Learned From Styling You
Since we launched our digital styling services about a year ago, we’ve had the pleasure of working with nearly 1,000 (!) clients to help curate their closets and develop their style. Here are our takeaways.
Why Fashion Is So Much More Than Shopping
The fashion industry at large has drilled a lot of untruths into our heads over the years.
You need to keep up with the latest trends or risk looking “outdated”. Or that this next [insert: blazer, dress, pair of jeans, etc] will solve all of your problems.
But I believe the most damaging idea that the fashion industry has forced on us is that the only way for an average person to engage in fashion is by shopping. To take what is, at its core, a creative art that we all have in common and twist it into something we only see as accessible through commerce is such a disservice. It’s late-stage capitalism at its finest.
Announcing: We’re Launching The Feed!
We are thrilled to officially launch The Feed, our subscription service that makes personal styling digital and accessible in a way that hasn’t been available until now.
AI is Supercharging a Broken Fashion Ecosystem
Fashion, the most visible expression of our identity, is also one of the most potent polluters of our planet today. With the rise of artificial intelligence, this already fragile ecosystem is set to undergo a major seismic shift—one that could either revolutionize a more sustainable way to get dressed or supercharge more unnecessary consumption.
You Don’t Actually Want an AI Stylist (Yet)
What only recently felt like a far-away fantasy suddenly felt very real. We all started asking: if ChatGPT is *this* good, why don’t I have an AI-assistant for every area of my life?
It’s clear that AI technology will massively impact our culture and - at some point - force disruption in every industry. But the truth is that AI styling just isn’t there yet. Let me explain why - and, what would allow us to get there in the future.
At Last, Cher’s Clueless Closet Is Finally A Reality
Cher’s glamorous laid-back California lifestyle is perhaps made most memorable by her digital wardrobe software that displays itself on a dinosaur of a dial-up desktop computer (ohhh, remember the ‘90s?) at the start of the film. Cher grins ear-to-ear as she scrolls through wardrobe until she finds a perfect combination—a black and yellow MacLeod-ish tartan skirt-suit that certainly is as bold as her personality.
Whether you first watched the iconic film when you were 5, 15, or 25, you’ve likely fantasized about having something so luxurious as a digital wardrobe that could effortlessly find you a new and exciting outfit every morning. Well, lucky for you—it’s finally here.
The Challenge of Putting a Personal Stylist in Your Pocket
We founded Indyx with a very specific yet nearly universal experience in mind: we’ve all opened our absolutely overflowing closets and still thought to ourselves: “I have nothing to wear”. We know it’s outrageous - of course there must be something in there. But all alone in our closets, it never seems to feel that way.
And so today, we’re officially launching a new feature and our first paid subscription offering aimed at finally solving this problem: the Indyx Style Feed.
Meet Our Head of Growth, Devon Rule
Devon Rule, Indyx’s Head of Growth has followed everything but the rule when it comes to her path to fashion. But it is her very multifaceted experiences in different niche cultures that makes her the ideal candidate to understand how to nurture our own Indyx community. One thing she can say with certainty about her role is that she is never bored in her mission to make Indyx into a community of helpful, trusted advisors who add value to their users' lives.
Meet our Founder and CEO, Yidi Campbell
Yidi’s founder story is a combination of a personal pain point and the ability to see the universality of her experience - as well as seeing the opportunity to rewire the broader fashion industry. As she describes it, “Indyx is a platform that helps women who want to be more conscious about what they own in their wardrobe and equips them to make the best choice on what to keep, how to style, and what to sell.”