State of Our Wardrobes 2025
What’s really in our closets — and how we’re actually wearing it, backed by real data
The untold story between checkout and cleanout
Based on real data from tens of thousands of digital closets and over 10 million tracked items, the report offers the clearest picture yet of what happens between buying and discarding our clothes: the missing middle in fashion’s sustainability conversation.
What we found might surprise you...
Closing the loop starts in our closets
There’s a lot of talk about how clothes are made and what happens after we’re done with them. But what about the part in between: when they’re actually in our closets?
For years, it’s been a black box. We decided to change that.
This report is the first of its kind, backed by real, aggregated closet and wear data. No estimates, no guesswork — just receipts. We hope it sparks better decisions for individuals and more honest conversations about what we really need at a systemic level.
Hold up…what’s Indyx?
We’re a digital styling platform making your closet your favorite place to shop
Gain visibility
See what you own, love what you own. Build a digital wardrobe that makes shopping your closet as fun as shopping your favorite store.
Plan and track outfits
Save unlimited looks with drag-and-drop boards. Track your outfits to gain insights and start shopping with more intention.
Share with friends
Make your closet social. Share with friends, swap outfit ideas, or browse featured wardrobes for everyday inspiration.
Get help from an expert
Get styled by a pro using your real wardrobe, with new outfit ideas and shopping picks tailored to your goals.
Covering the report? Let’s talk.
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