Thoughtful entries on style, sustainability and the fashion industry; we care about this stuff and think you should too

At Last, Cher’s Clueless Closet Is Finally A Reality
Industry, About Us Griffin Gonzales Industry, About Us Griffin Gonzales

At Last, Cher’s Clueless Closet Is Finally A Reality

Cher’s glamorous laid-back California lifestyle is perhaps made most memorable by her digital wardrobe software that displays itself on a dinosaur of a dial-up desktop computer (ohhh, remember the ‘90s?) at the start of the film. Cher grins ear-to-ear as she scrolls through wardrobe until she finds a perfect combination—a black and yellow MacLeod-ish tartan skirt-suit that certainly is as bold as her personality.

Whether you first watched the iconic film when you were 5, 15, or 25, you’ve likely fantasized about having something so luxurious as a digital wardrobe that could effortlessly find you a new and exciting outfit every morning. Well, lucky for you—it’s finally here.

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What is Cost-Per-Wear and Why Should I Care?
How To Isa Montanari How To Isa Montanari

What is Cost-Per-Wear and Why Should I Care?

Regardless of how much you spend on clothes, the majority of the items in your closet are likely going unworn. In fact, on average we are only wearing about 20% our closet! That sounds to us like a whole lot of money spent on clothes going to waste - and maybe it’s time to look at the true cost beyond just the price tag.

Whether the problem is that we buy things we don’t need or keep things we don’t like, we believe that the key to getting more value out of your wardrobe might be quite simple: cost-per-wear.

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The Challenge of Putting a Personal Stylist in Your Pocket
Industry, Style, About Us Devon Rule Industry, Style, About Us Devon Rule

The Challenge of Putting a Personal Stylist in Your Pocket

We founded Indyx with a very specific yet nearly universal experience in mind: we’ve all opened our absolutely overflowing closets and still thought to ourselves: “I have nothing to wear”. We know it’s outrageous - of course there must be something in there. But all alone in our closets, it never seems to feel that way.

And so today, we’re officially launching a new feature and our first paid subscription offering aimed at finally solving this problem: the Indyx Style Feed.

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Why You Should Hire a Personal Stylist
Industry, Style Yidi Campbell Industry, Style Yidi Campbell

Why You Should Hire a Personal Stylist

We all manage to get dressed everyday, but few of us have ever worked with a personal stylist. It is a little odd to think that many of us hire personal trainers for physical fitness or therapists for mental wellbeing, but when it comes to facing the behemoth that is style, we all seem to choose to fend for ourselves.

The truth is that we could all use some help from a personal stylist. Contrary to popular belief, no one is born with style - it is a skill that is built over time, and a personal stylist could be your secret weapon.

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The Best Apps to Organize Your Closet
Industry Devon Rule Industry Devon Rule

The Best Apps to Organize Your Closet

Without the help of the a closet app, we’ve all stood in front of our closets feeling totally uninspired and struggling to find the right outfit.

But what if there was another way? Imagine if you had a scrollable digital wardrobe that helped you get dressed every morning - just like Cher in the iconic 90’s movie, “Clueless”! That dream is now a reality, and you can now have your very own Clueless closet - or perhaps we should say, not-so-Clueless closet!

Let’s break down how closet apps work, how they make your life easier, and compare options so that you can find the best closet app for you.

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A Digital Wardrobe Is The Only Closet Organization Hack You Need
How To Rebecca Mazzu How To Rebecca Mazzu

A Digital Wardrobe Is The Only Closet Organization Hack You Need

Housekeeping magazines and TikTok influencers would have you believe a new shelf, better drawers or an improved door hanging organizer are all you need to transform your bedroom into Princess Mia Thermopolis’s royal closet. But this isn’t a round up of all the Ikea or Walmart closet organizers that you need to add to your shopping cart.

This may seem a little radical, but the solution for too much stuff is NOT more stuff.

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Style Workshop Week 8: Source Your Wishlist
Style The Indyx Team Style The Indyx Team

Style Workshop Week 8: Source Your Wishlist

We’re on the last stretch to the finish line, the last frontier, the final week of our Style Workshop! Well, not exactly. Over time, you will want and even need to revisit some lessons as your style evolves. However, you will come back to it with a strong sense of your personal style and a solid foundation for your wardrobe.

In this last week of the course, we will unleash the personal shopper, Rachel Green, within all of us and learn to source each item on your wishlist. This won’t be a week-long buying spree, rather a week to set you up to build your wardrobe in the coming months and even years so you don’t end up back where you started.

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When Fashion Becomes Protest, Women Do It Best
Style Devon Rule Style Devon Rule

When Fashion Becomes Protest, Women Do It Best

Fashion as a tool of protest becomes particularly juicy when wielded by women. Because societal standards of “appropriate” behavior and dress are set by men, fashion becomes a rich target for politically engaged women to highlight their oppression. 

In honor of Women’s History Month, we’re celebrating seven examples of how courageous women have used fashion as a tool in protest.  

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Why We’re Over One-Size-Fits-All Capsule Wardrobes
Style, Industry, How To Devon Rule Style, Industry, How To Devon Rule

Why We’re Over One-Size-Fits-All Capsule Wardrobes

While we love the *idea* of the capsule wardrobe, we hate what big fashion has turned it into. If you’re looking for a prescriptive “Capsule Wardrobe Checklist”, I’ll warn you now that you won’t find it in this article. But what you will find is our roadmap on how to build a capsule wardrobe - a flexible, easy wardrobe system - that truly reflects you and your personal style.

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Style Workshop Week 7: Build Your Wishlist
Style The Indyx Team Style The Indyx Team

Style Workshop Week 7: Build Your Wishlist

While just browsing with our imaginary infinite shopping budget *may* do no harm, the problem is when we click checkout without really checking anything out.

This week, let’s close all those tabs - at least until you have an intentional wishlist with the items you need to fully unlock your wardrobe and nail your defined style.

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Style Workshop Week 6: Assess Your Assets
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Style Workshop Week 6: Assess Your Assets

We often view more expensive purchases like a Chanel flap bag as “investments”. But what if your Madewell jeans and Zara sweater are also investments? After all, you spent your hard-earned money to buy them and you expect a return in use or enjoyment, right?

If we want to move away from disposable fashion - both individually and as a society - we absolutely need to start thinking about *all* of our clothes as an investment.

This week is about assessing your wardrobe assets. This perspective shift to view your wardrobe as a “portfolio” helps us to make more rational decisions to maximize your wardrobe’s value.

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Our Cataloging Guidelines (And, How To Do It Beautifully)
How To The Indyx Team How To The Indyx Team

Our Cataloging Guidelines (And, How To Do It Beautifully)

Our humble opinion is that your digital wardrobe becomes even more powerful when you choose to share it with others, whether that be inviting in one of our stylists for help or listing on our resale marketplace. And we want to be upfront in letting you know that in order to do this, your main item images will need to align to our basic standard.

It’s nothing fancy, and anyone can do it at home with just a phone camera.

So, what should you make sure you’re doing?

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Style Workshop Week 5: Get Organized on Indyx
Style The Indyx Team Style The Indyx Team

Style Workshop Week 5: Get Organized on Indyx

It’s time to take a fresh look at your existing wardrobe through a new lens. And, in order to do that, we have to first take inventory.

You *could* do this the old-fashioned way, sorting through your physical wardrobe piece-by-piece, making a mess of your bedroom and leaving you with disorganized piles of clothes. But we think that a digital wardrobe makes this process much easier - and will continue to pay dividends over time.

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Style Workshop Week 4: Your Style Words
Style The Indyx Team Style The Indyx Team

Style Workshop Week 4: Your Style Words

Visuals are great, but they can sometimes feel…kinda nebulous! When it comes down to making real day-to-day decisions about what pieces to buy or how to put together outfits, for most of us, a Pinterest board just isn’t all that helpful.

So, what's the solution? Many stylists, from Tibi’s Amy Smilovic to TikTok’s Allison Bornstein recommend distilling down your style to just three words. You can count us here at Indyx another member of that club, because that’s exactly what we’ll be doing together this week.

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Style Workshop Week 3: Edit Down
Style The Indyx Team Style The Indyx Team

Style Workshop Week 3: Edit Down

This week we edit, “finishing” our work for now on your visual inspiration board, but you should expect to continue the process of adding and editing over time - maybe forever! Style is an evolution, and an inspiration board captures that evolving style so it continues to inspire you. Think of it as buffing your car rather than changing all its parts, after all, we are here to build your authentic style that is - for the most part - timeless.

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Style Workshop Week 2: Collect Inspiration
Style The Indyx Team Style The Indyx Team

Style Workshop Week 2: Collect Inspiration

Before we shop and even before we clean out our closets, we need to establish a ‘north star’ to guide what to clean out and what to shop for. That is why we first need to define your style, free from any preconceptions of what we already have or lack in our wardrobes.

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Style Workshop Week 1: Setting Intentions
Style The Indyx Team Style The Indyx Team

Style Workshop Week 1: Setting Intentions

Before embarking on any journey, we think it is always helpful to get as clear as you can on exactly what you want to achieve, which will give you important ownership of this journey. If you don’t know where you want to end up, you’ll end up walking aimlessly, no matter how much guidance anyone gives you. 

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The Best Wardrobe Apps
Industry Devon Rule Industry Devon Rule

The Best Wardrobe Apps

Without the help of the a wardrobe app, we’ve all stood in front of our closets feeling totally uninspired and struggling to find the right outfit.

But what if there was another way? Imagine if you had a scrollable digital wardrobe that helped you get dressed every morning - just like Cher in the iconic 90’s movie, “Clueless”! That dream is now a reality, and you can now have your very own Clueless wardrobe - or perhaps we should say, not-so-Clueless wardrobe!

Let’s break down how wardrobe apps work, how they make your life easier, and compare options so that you can find the best wardrobe app for you.

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The Best Personal Stylist Apps
Industry, Style Yidi Campbell Industry, Style Yidi Campbell

The Best Personal Stylist Apps

Technology has transformed many industries, from hailing a cab to renting out your guest room. Platforms like Uber and Airbnb provide unparalleled ease for users to do things that were otherwise more cumbersome; they also disrupted traditionally high-barrier industries to democratize access and created new economies of their own.

Personal styling is undergoing the same technological transformation, and digital styling - commonly performed by personal stylist apps - is gaining popularity. Let’s take a closer look at what personal stylist apps are and how they could elevate your style.

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The Hidden Harm of After-Christmas Sales
Industry, Sustainability Devon Rule Industry, Sustainability Devon Rule

The Hidden Harm of After-Christmas Sales

Those After-Christmas “SALE!” emails hit your inbox like clockwork every December 26th, but have you ever wondered why they are such a constant in this ever-changing world?

The answer lies in how the fashion industry is incentivized to habitually and intentionally over-order inventory, especially around the Holidays. These sales may seem like one last Holiday gift, but let’s dig into how they actually perpetuate the negative cycle of overproduction and overconsumption.

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