Thoughtful entries on style, sustainability and the fashion industry; we care about this stuff and think you should too
I Tried Indyx Personal Styling (And Here’s What Happened)
In the moments before I joined the Google Meet with my stylist, Brianna, I’d changed my outfit five times. Some might argue that stressing about what to wear to a meeting with a stylist defeats the purpose of meeting with a stylist. But the way I see it, it only proved exactly why I needed one in the first place. Nerves are a double edged sword; while on one side I was anxious, on the other I was eager to try out Indyx’s Style Reboot service.
Your Guide to Whimsical Style
Fashion has a flare for drama, but sometimes it also has a flare for comedy. Enter: Whimsical Style. It’s no coincidence that this style is also referred to as dopamine dressing, not only because it brings the wearer happiness but also anyone who has the joy of seeing them.
Meaningful and Sustainable Gift Ideas for Everyone on Your List
So many Holiday gifts end up feeling meaningless and ultimately unwanted, contributing a huge amount of waste - emotionally for both the gift-giver and recipient, and physically for the planet.
We think there is a way to pull off more sustainable gifting, but the key is shifting the focus from avoiding buying new products to seeking out the opportunity for thoughtful life long memories.
An Industry Insider’s Look at Black Friday
Inside brands and retailers, Black Friday is a make or break moment for the entire year, and so it is *very* closely orchestrated, all with one goal in mind: to get you to buy as much as possible.
This week, let’s pull back the curtain on exactly what happens behind-the-scenes inside the industry.
How to Shop Black Friday with Intention
The only way to be thoughtful about what you buy during Black Friday is to give yourself time to think about what you truly want. Which means the time to start thinking is now.
Staying on Trend the Sustainable Fashion Way
If it isn’t the latest trend, it’s the newest aesthetic, fad, or - as of late - “-core”. Living more sustainably and staying on trend can feel like they are forever at odds with each other. But, at Indyx we also believe that fashion *should* be fun - and that there is a way to conscientiously experiment with trends in a way that is mindful of the planet and your wallet, using them as a tool to creatively explore and define your own personal style rather than to simply “keep up”.
Your Guide to Classic Style
Rest assured: this is not your mom or grandma’s style, although if you fall into the Classic archetype, taking a little “shopping trip” in their closets for some vintage gems may prove particularly fruitful for you. While Classic style is rooted in heritage dressing and its timeless appeal, it is also equal parts charming and youthful.
Meet Our Head of Growth, Devon Rule
Devon Rule, Indyx’s Head of Growth has followed everything but the rule when it comes to her path to fashion. But it is her very multifaceted experiences in different niche cultures that makes her the ideal candidate to understand how to nurture our own Indyx community. One thing she can say with certainty about her role is that she is never bored in her mission to make Indyx into a community of helpful, trusted advisors who add value to their users' lives.
How to Decide What To Keep, Donate, or Sell (And Do It Sustainably!)
While editing down what we own comes naturally to some of us, parting ways with our possessions can be a stressful concept for others. This is especially true when it comes to our clothing , which can be deeply tied to specific memories or our sense of self. How should you decide what to remove from your closet? Is it worth selling or should I just donate?
Why Resale Is the Secret to Achieving Your Dream Wardrobe
The industry has been so focused on touting the sustainability benefits of resale, that we’ve collectively missed the most compelling story of all: how it can be an incredible tool in building your dream wardrobe. The wardrobe of highly curated, sumptuous pieces from high-end brands that mix-and-match effortlessly. The wardrobe that you open, and every single item sparks joy. The wardrobe that makes getting dressed in the morning…fun!
Your Guide to Relaxed Style
Relaxed Style is commonly misunderstood as having a very laid back approach to fashion - almost an “anti-fashion” archetype - but in reality it is a curated image of effortlessness. The key word is curated - what appears to be thrown together, is actually thoughtfully styled. A tee shirt and jeans outfit is casual, but when we add a polished belt, an oversized watch and some clean white sneakers, the look has been upgraded to Relaxed.
Your Guide to Urban Chic Style
The term Urban Chic brings to mind images of women on the move, busy but never in a rush, eye-catching but never flashy. The Urban Chic style is refined, cosmopolitan, and most distinctively, modern and yet timeless.
Meet our Founder and CEO, Yidi Campbell
Yidi’s founder story is a combination of a personal pain point and the ability to see the universality of her experience - as well as seeing the opportunity to rewire the broader fashion industry. As she describes it, “Indyx is a platform that helps women who want to be more conscious about what they own in their wardrobe and equips them to make the best choice on what to keep, how to style, and what to sell.”
What to Expect During a Pro Cataloging Session
Our Pro-Indyx service does all the hard work for you to create an oh-so-scrollable digital wardrobe. Learn what to expect during this wardrobe cataloging session so you can sit back, relax, and get a beautifully cataloged digital wardrobe without lifting a finger.
What To Prioritize When Cataloging Your Wardrobe
I believe how you prioritize what to catalog should align with your overall wardrobe goals. We hope you will eventually capture everything in your wardrobe on Indyx, but starting at the right place can ensure you get immediate value out of your digital wardrobe.