Thoughtful entries on style, sustainability and the fashion industry; we care about this stuff and think you should too

The Best Wardrobe Apps
Industry Devon Rule Industry Devon Rule

The Best Wardrobe Apps

Without the help of the a wardrobe app, we’ve all stood in front of our closets feeling totally uninspired and struggling to find the right outfit.

But what if there was another way? Imagine if you had a scrollable digital wardrobe that helped you get dressed every morning - just like Cher in the iconic 90’s movie, “Clueless”! That dream is now a reality, and you can now have your very own Clueless wardrobe - or perhaps we should say, not-so-Clueless wardrobe!

Let’s break down how wardrobe apps work, how they make your life easier, and compare options so that you can find the best wardrobe app for you.

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The Best Personal Stylist Apps
Industry, Style Yidi Campbell Industry, Style Yidi Campbell

The Best Personal Stylist Apps

Technology has transformed many industries, from hailing a cab to renting out your guest room. Platforms like Uber and Airbnb provide unparalleled ease for users to do things that were otherwise more cumbersome; they also disrupted traditionally high-barrier industries to democratize access and created new economies of their own.

Personal styling is undergoing the same technological transformation, and digital styling - commonly performed by personal stylist apps - is gaining popularity. Let’s take a closer look at what personal stylist apps are and how they could elevate your style.

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The Hidden Harm of After-Christmas Sales
Industry, Sustainability Devon Rule Industry, Sustainability Devon Rule

The Hidden Harm of After-Christmas Sales

Those After-Christmas “SALE!” emails hit your inbox like clockwork every December 26th, but have you ever wondered why they are such a constant in this ever-changing world?

The answer lies in how the fashion industry is incentivized to habitually and intentionally over-order inventory, especially around the Holidays. These sales may seem like one last Holiday gift, but let’s dig into how they actually perpetuate the negative cycle of overproduction and overconsumption.

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An Industry Insider’s Look at Black Friday
Industry Devon Rule Industry Devon Rule

An Industry Insider’s Look at Black Friday

Inside brands and retailers, Black Friday is a make or break moment for the entire year, and so it is *very* closely orchestrated, all with one goal in mind: to get you to buy as much as possible.

This week, let’s pull back the curtain on exactly what happens behind-the-scenes inside the industry.

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